A doctor has just messaged you.
Your reps know the rules on off-label promotion. Kiin shows whether they follow them when a doctor asks directly.
You are at 82% of your quarterly target. Dr Hayes is one of your best customers. Your product is approved for adults only.
Off Label takes four minutes. Built with ASTEMAR, our partner for compliance training in life sciences.
Quick one. Can I use it for my teenage patients? A colleague says it works really well in them.
ReplyThe risk is in a five-second answer.
- 01
The pressure
Targets and a manager nearby push towards a helpful answer.
- 02
The cost
Off-label promotion has been the largest single category of US federal penalties against drug companies.
- 03
The patient
A doctor who hears that a medicine works for something else may try it.
Phone for everyone. VR built with you.
Everyone plays the cases on their phone. We build the VR version with your compliance team, for the reps you choose.
Both are measured, and the results come to you as one report by team.
The same method, tested in a controlled study.
Our largest study was about harassment in the energy sector. The method applies here too: a trained group compared with a control group two weeks later.
Three levels of measurement
- Self-reportedWhat people say afterwards.
- Observed in VRWhat they do in the scenario, such as where they look.
- Observed at workChange in your own HR data, usually from six months.
The figures above are from the first two levels.
How the study worked
- 01
They were the bystander, then the victim
Participants lived a harassment scenario as the bystander, then went back into the same moment inside the victim’s body and watched their own earlier behaviour from her point of view.
- 02
Two weeks passed
Nothing was measured on the day. Participants returned a fortnight later to a fresh simulation and had the chance to intervene as a bystander.
- 03
Against a control group
A second group ran the same test having never had the victim perspective, alongside an untrained group. The difference between them is the effect.
- 04
Behaviour was measured
Where people looked and for how long, hand and body movement, and machine-scored analysis of what they said, analysed with classical and Bayesian statistics.
A global energy services company · three sites, Mexico · Nov–Dec 2023209 VR sessions · 250+ participants · 150 full data sets · 12 business days · 3 sites
Know what reps say when asked
A report by team shows who stayed within the licence and who referred the question to Medical Information. No individual rep is identified.
Shown by team and by situation. No individual is identified.
Kiin was founded by Mel Slater, Mavi Sanchez-Vives and Bernhard Spanlang. Their peer-reviewed research showed that being in a virtual body changes how people behave afterwards.
See what your reps would say.
Thirty minutes with us. Bring your current training and we will show you what a case built for your products looks like.